How to Create AI Marketing Videos: Beginner Workflow
In this tutorial I'll break down exactly how you can create AI marketing videos using a 4-step workflow that takes your idea into cinematic AI generated content.
Whether you're learning how to use AI for creating AI marketing videos or just looking to improve you AI video generation skills, this method combines the best AI tools to deliver professional results.
AI Marketing Video Example
See how this workflow creates consistent characters across different environments
1
Find a Style Reference
- Go to Pinterest and find an image that matches your desired style, this will be your style foundation
- Download your chosen reference and upload it to your AI image generation tool
- For best quality AI images, use Midjourney ($15/month), for free AI images, use Leonardo AI
- Style references give AI tools the visual context so they understand what you're aiming for, rather than guessing from text prompts alone
- Pro tip: If you have specific elements you want included, use the image prompt field to add those details alongside your style reference
2
Generate Prompts with ChatGPT
- Describe what you want your AI image to be in your own words to ChatGPT
- Upload your style reference image and any additional image prompts so ChatGPT has full context
- Let ChatGPT create your prompt
- Paste the generated prompt into your AI image tool and iterate based on results. In my example, the first attempt lacks facial lighting, so I added: “Her face is well lit for a commercial”
3
Animate the Images
- Upload your generated image to Higgsfield AI, which excels at AI transitions and AI camera control, though clips are limited to 5 seconds
- Select your desired effect and camera movement options
- Use ChatGPT to generate video-specific AI prompts, just like you did for the image
- Generate a longer sequence in Runway ML using the same base image
- Since uploaded images become the first frame, reverse the Runway ML video so the last frame matches Higgsfield's first frame - this creates seamless transition
4
Edit Your Video
- Import both video clips into your preferred editing software (CapCut for ease of use, I used Davinci for more control)
- The matching frames between your reversed Runway ML and Higgsfield clips will create seamless transition
- Add your creative touch with logos, text overlays, graphics, and other human elements that make the content uniquely yours